Article: Swap.com Energizes Team by Sharing Space With Other Startups

When I joined Swap.com, we had a team of seven and were renting an office in downtown Boston. To implement our expansion strategy, we needed to look for new office space.

Throughout my career, I have worked in many kinds of office settings. In addition to my work at Lycos and NameMedia, I have had the good fortune of advising several young ventures over the years. One of my observations from these experiences is that it is very difficult for young companies to generate the energy and buzz that is oftentimes required if they are in their own, separate space. It is not impossible to make this work, but it is difficult.

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